Objective
A new real estate developer wanted to launch their first project & affordable housing brand, consisting a 1500 apartment township in Neral, Mumbai.
Actions
- We launched brand ‘OLYMPEO’ from the words Mount OLYMPUS, the dwelling of the Olympian Gods Their project: Olympeo, Riverside in Neral featured amenities for all age-groups to promote healthy & active living
- Olympeo’s project located in Neral is away from Mumbai’s hectic city life. Neral presents an exciting opportunity for middle-income buyers seeking a different lifestyle, an ‘Active Lifestyle’
Results in Number
- Increased brand visibility through print & Outdoor.
- ·Generated good number of sales in a month